By watching this video you are developing skills in:
This webinar offers an introduction to qualitative research methods, specifically focusing on their application within public health. The speakers, Charlotte Rothewell and Dr. Lauren Hall, define qualitative research as a means to understand 'why' and 'how' questions and explore meaning, contrasting it with quantitative methods that focus on measurement.
Key areas covered include the importance of qualitative research in public health, such as capturing lived experiences, identifying health determinants, and improving community engagement.
The session also delves into various qualitative approaches like case studies, narrative research, action research, and ethnography, alongside data collection methods such as interviews, focus groups, observations, document analysis, and questionnaires.
Finally, the presenters highlight the advantages and challenges of qualitative methods in public health settings, emphasising crucial ethical considerations like informed consent and researcher reflexivity.
Please note: this content was developed by NIHR Research Support Service (NIHR RSS).
